St. John The Baptist Parish News Release

Geaux for the Gold Sports Shop Opens in LaPlace

Geaux for the Gold Sports Shop Opens in LaPlace

ST. JOHN THE BAPTIST PARISH – Parish President Natalie Robottom, Parish Administrators, Council members Lucien Gauff, Marvin Perrilloux, and Michael Wright, and representatives of the River Region Chamber of Commerce and Capital One Bank joined owners and employees of Geaux for the Gold sports shop for their official grand opening. The new shop is located at 1332 West Airline Highway in LaPlace in the Riverlands Shopping Center near New Orleans Hamburger and Seafood.

Geaux for the Gold features a large assortment of merchandise for LSU, Saints and Hornets fans including babies, children, men, women and pet gear. They also have a few Tulane and UNO items for sale. Team products such as apparel, signed memorabilia, furniture, artwork, gift items, and outdoor picnic and tailgating supplies are available. Geaux for the Gold is a licensed retailer for NIKE, Reebok, Adidas, and Russell Athletic allowing customers to wear the same gear as their favorite teams. The shop also has plans to host scheduled autograph signings and other events that cater to sport fans in the community. “I encourage our residents to shop at Geaux for the Gold. They have all your team’s attire and paraphernalia,” said District 4 Councilman, Marvin Perrilloux.

Geaux for the Gold is owned and operated by two Slidell families, Chris and Melissa Richier and Christy and Eddie Himel. Growing their business had been a dream of the owners and the River Parishes, specifically St. John Parish, was always a location they kept in mind. When the owners of the shopping center in which their Slidell store is located purchased the Riverlands Shopping Center, they made the move. “It was perfect,” said Melissa Richier. “We were looking for locations that shared the “recipe” that we had brewing in Slidell and this location fits,” she added. The doors of the store opened on Father’s Day and the grand opening was held just in time for the beginning of football season. “We are so excited to be in the River Parishes. Since moving to the area we have enjoyed meeting so many people in LaPlace,” said Richier.

Being named "New Business of the Year for 2009" by East St. Tammany Parish Chamber of Commerce, Geaux for the Gold was founded with several principles in mind: “giving excellent and personalized customer service, offering unique merchandise that customers would be proud to showcase in their homes and businesses, providing attractive apparel for all sizes and ages and always remembering that following sports teams is fun." For customers' convenience, sports fans can also shop online at for their LSU, Saints, and Hornets apparel. “It's exciting to have Geaux for the Gold locate in St. John the Baptist Parish as another enhancement to the Riverlands Shopping Center. Residents of the River Parishes are strong supporters of athletics and love sporting their favorite team's apparel. I encourage our residents to begin their preparations for the 2012 football season at Geaux for the Gold,” said Parish President Natalie Robottom.

Geaux for the Gold Sports Shop - 1332 W. Airline Hwy, LaPlace, LA 70068- 985-651-0122-

Monday – Saturday: 11:00 am-6:00 pm - Closed on Sundays - Hours & days of operation are subject to change