St. John the Baptist Parish Launches Litter Campaign
Monday, April 8, 2013
ST. JOHN THE BAPTIST PARISH – A sign of the times, Keep America Beautiful (KAB) and Keep St. John Beautiful are launching a new litter prevention campaign that utilizes social media, local events and viral marketing to engage young adults and increase awareness of the problem of litter.
Although Clean Sweep event is held annually, residents and businesses are encouraged to adopt areas to clean, and littering is frowned upon throughout the parish, a true education effort has never been undertaken. “Littering is far too common throughout the parish, resulting in a negative image and added costs to government. Through our partnership with Keep America Beautiful, we are excited to launch this new litter campaign with hopes of educating our community and inspiring young adults to make a change,” said Parish President Natalie Robottom.
The new campaign calls attention to the inappropriateness of littering and targets young adults ages 18–34, as well as those most likely to be motivated by a public education campaign. It links littering with other undeniable—and often humorous—wrongdoings, such as ordering “super-sized fries with a diet soda”,” “rolling your eyes during your vows” or giving a kid “sugar at bedtime.”
The “Littering Is Wrong Too” campaign is designed to create a dialogue about the problem of litter, creating a foundation to build awareness and affect long-term behavioral change.
St. John the Baptist Parish will also look to create a social media blitz as a component of the litter campaign. At facebook.com/sjbparish, friends can “write their wrong” directly, pledge their support, and add their own voice and creativity to the campaign. Uploading a photo and/or video is also encouraged to help generate more buzz about the problem. Get involved on twitter at www.twitter.com/SJBPgovwith the hashtag #litter or #litteriswrong. Also share your voice @litteriswrong on twitter.